Corporate Fundraising That Works

The purpose of this course is to explore the various types of corporate funding available for charities and nonprofits and understand the key actions required to build and implement a successful corporate fundraising program. 

Learning Objectives

• Understand the different types of corporate funding and what differentiates them.  
• Dive deeper on components of corporate partnerships and how they fit with your charity or nonprofit. 
• Identify trends in Canadian corporate funding. 
• Develop a plan to build a corporate funding program at your organization. 
• Inform best practices for securing corporate funding, including prospect list building, outreach, and stewardship. 

Course Curriculum

Part One: Corporate Funding Landscape
Part Two: Key Components of Corporate Funding
Part Three: Corporate Fundraising Readiness
Part Four: Corporate Fundraising Cycle
Part Five: Strategies for Success 

Links and Additional Resources

• 6 downloadable resources and course transcript
• 10 links to online resources 

Course Access & Duration

This course is on-demand, meaning that you can take it anytime, at your own pace. The course will take approximately 1.5 hours to complete from start to finish. You have one year (365 days) to complete the course from the date of purchase before it will automatically expire in your account. However, once you open a course for the very first time, you will have unlimited access to complete the course within 3 months. You can choose to take the course in one sitting or in smaller bites. Either way, the course is entirely flexible and up to you how fast you complete it within the 3-month time frame! 

Course Level/Prerequisites/Certification Credits

Introductory level, no prerequisites.  

This training may be used to meet the requirements for renewing the Certified in Volunteer Administration (CVA) credential. One Professional Development Unit (PDU) is awarded for each 50-60 minute session or contact hour in topics related to volunteer resources management. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email info@cvacert.org. 

Continuing education certification may be eligible through the Professional Administrators of Volunteer Resources – Ontario (PAVRO). For more information, please email pavro@pavro.on.ca. 

Participation in the course is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Recommended Companion Courses: 
How Fundraising Works, How to Develop Corporate Sponsorship, Build Your Case for Donorship Support 

Price

$99 – this price includes unlimited access to the course for 3 months and all the course downloads.

About the Course Author

Heather Nelson, MBA, CFRE
Founder and President at boutique fundraising consultancy, BridgeRaise, Heather and her team help nonprofits raise more money from companies by prioritizing aligned values. Heather is a 20+ year fundraiser, corporate partnership expert, mentor, teacher, tree person, and a dog and hockey mom!

For over 6 years, BridgeRaise has worked with 100s of charities starting and growing corporate partnerships. Prior to starting BridgeRaise, Heather held positions in program management, communications and fundraising at Youth Challenge International, Street Kids International and Food Banks Canada. In 2022, Heather was the interim Chief Development and Partnership Officer at Food Banks Canada overseeing a team of 20 and a $100M revenue budget.

Heather has an MBA in nonprofit management from the Schulich School of Business and Bachelor of Arts (Honours) from Queen’s University. Heather has been a Certified Fundraising Executive (CFRE) since 2014. She is an experienced mentor and teacher, including having designed and taught Introduction to Fundraising at Toronto Metropolitan University. She’s very active on linked in and would love to connect with you there: https://www.linkedin.com/in/nelsonheather/